At the heart of Motorworld Mallorca, two worlds come together that share more than just exclusivity: a fascination with technology, design, and extraordinary experiences. It’s not just about yachts or vehicles. It’s about lifestyle, trust, and long-term partnerships.
And this is precisely where the collaboration between Merk & Merk Yachting Boutique and the Dörr Group begins.
We talk about precisely this connection with Titus from the Dörr Group, our direct neighbor at Motorworld Mallorca. As a contact person for discerning automotive customers, he experiences on a daily basis how strongly emotion, design, and exclusivity influence purchasing decisions—values that also play a central role in the world of Merk & Merk Yachting Boutique. The focus is on personal contacts, exclusive events, and tailor-made mobility solutions!
1️⃣ Who are Titus & the Dörr Group?
Titus, please give us a short introduction to yourself and your role at the Dörr Group.
- “I joined the Dörr Group in 2020 and within a few years I had the opportunity to work my way up from intern to marketing manager, then head of marketing, and now site manager in Mallorca. I have been setting up the Mallorca site since September 2025. However, I also continue to lead the marketing team in my dual role.”
What does the Dörr Group do, and what does it stand for in the luxury car sector? And which brands and services do you offer here at Motorworld Mallorca?
- The Dörr Group is Europe’s most diverse supercar dealer. We sell cars that no one needs, but everyone wants. So our industry is all about emotions. That naturally includes events. Our team organizes almost 70 of its own events per year across our six locations in Germany. There’s something for everyone. In Mallorca, our focus is on service. Until now, there simply hasn’t been any service for supercars here on the island. We service Lamborghini, Aston Martin, McLaren, Morgan, Triumph, and many more. We are dealers for the following brands: Bugatti, Pagani, KTM, Dallara, BAC, Lamborghini, McLaren, Aston Martin, Morgan, Rimac, Pininfarina, Triumph, Czinger, Singer. That’s why we can take care of all these brands with trained mechanics.”
2️⃣ Die Kooperation: Dörr Group & Merk & Merk
Why are the Dörr Group and Merk & Merk such a good fit?
- “I think both companies are in an industry where personal contact is key. That’s what customers value. When I met Julian, I quickly realized that we were very much on the same wavelength. Always open to cool or crazy ideas and working for the customer 24/7. Nothing is impossible. Shortly after Julian and I met, he wanted to pick up a customer in Mallorca by taxi from their hotel. After talking briefly, we agreed that it would be much cooler if we each took one of my McLarens and picked up the customer in a McLaren. The customer was naturally very surprised, but thought it was really funny. This short story is a simple example of how cool and uncomplicated the collaboration is. I generally see a lot of parallels in the way the Dörr Group and Merk & Merk work. The whole approach is just very similar. That’s why I’m sure we’ll do a lot more cool things together.”
How do our customers benefit from our collaboration?
- The benefits will be extremely diverse. One example of this is the leasing offer for the Aston Martin DBX 707. This is an offer that we have heavily subsidized for a select group of customers only. However, as part of the partnership, Merk & Merk customers will be included in this group in the future. This also applies to events that are normally only accessible to Dörr Group customers. Because we focus exclusively on supercars, we always have a very high-quality network of entrepreneurs and decision-makers at our events. Merk & Merk customers also receive a special price at other events, such as the Dörr Group Day. The partnership will also manifest itself in many small ways, such as Merk & Merk now being able to shuttle its guests in an Aston Martin at Boot Düsseldorf. I am sure that in the coming years we will come up with many other cool ideas on how to make each other’s brands/products emotionally tangible and enjoyable.”
Partnerships demonstrate their value above all when they can be experienced firsthand. Last summer, we were able to showcase our collaboration at a special event.
3️⃣ Events & Networking – Joint Appearances
Partnerships demonstrate their value above all when they can be experienced firsthand. Our collaboration was already evident last summer at the “Sunset Meet & Greet” in Port Adriano: in a relaxed atmosphere, right in the harbor and surrounded by yachts, the Dörr Group presented selected vehicles, sending a strong signal about the connection between the automotive and yachting worlds.
The combination of sunset, sea views, and exclusive vehicles provided the perfect setting for personal conversations and new contacts—an evening that naturally brought together lifestyle, performance, and encounters.
We have also already intensified our cooperation internationally – most recently at the world’s largest water sports trade fair, boot Düsseldorf 2026. The Dörr Group provided an exclusive shuttle service with an Aston Martin for our customers, making their visit to the trade fair a special experience. The sporty, elegant vehicle is a perfect fit for the world of yachting: power, design, and exclusivity reflect the values that also characterize our yachts. At the same time, the Aston Martin is part of the Dörr Group’s current leasing offer – a model that is particularly attractive to discerning customers thanks to its combination of performance, style, and flexibility.
The collaboration with the Dörr Group demonstrates how seamlessly the automotive and yachting worlds can be combined – whether at exclusive events in Port Adriano or at international trade fairs such as boot Düsseldorf.
Among other things, this partnership has resulted in an attractive leasing model that we are currently able to offer our customers in cooperation with the Dörr Group. Further details will be available shortly to our newsletter subscribers.
If you want to experience the fascination of automobiles live, the Dörr Group Day 2026 at the Hockenheimring is the perfect opportunity. As part of our cooperation, you as a customer can secure tickets and enjoy exclusive insights into the world of the Dörr Group right on site—from high-end vehicles to exciting event formats.
If you have any questions or would like to reserve tickets directly, please contact Titus at Motorworld Mallorca. He will be happy to provide you with personal information about the event and ensure that your visit is a special experience.
Your direct, personal contact for questions and registrations:
Titus Günther
Head of Marketing & Event Management, Mallorca Location Manager
+49 (0) 15151219379